How to Cold Email Businesses and Get Responses ?
Spoiler: Personalize your cold emails as much as you can!
Cold Emailing Is Not Rocket Science
That AI generated cold email will probably not land you a client.
So how can you write cold emails that gets responses?
I’ve learned over the years that:
The more personalized a cold email is, the higher the chances of getting a response.
According to Woodpecker, advanced personalized cold emails increases response rate by 142% - insane!
But how do you personalize a cold email?
Well, with research.
Before even starting to write your cold email, always make sure to study the company or person you’re reaching out:
How many employees does the company have?
What’s the company’s revenue?
Are they a recently funded startup?
How long have they been in business?
Am I reaching out to the right person?
What’s their name and position in the company?
Some of this information can be used in your cold emails as a talking point leading to a pitch.
Yes, personalizing each one of your cold emails takes time and it’s boring. But it beats a copy-pasted email any day.
Imagine if you get a cold email that talks directly to you personally, would you read it and give it some consideration - probably Yes.
Should You Use AI and Automate Your Cold Emails ?
Automating your cold email outreach and using AI to write your cold emails seems like a great idea, but there’s a major drawback.
It lacks personalization.
Everyone’s using those automated and AI cold emailing tools, and the companies you’re trying to reach out to are getting hundreds of those emails in their inboxes.
You have to level-up your cold emailing game and go a bit further than everyone else.
And this is where personalization comes into play.
Mention specific aspects related to their industry or their business showing that you’ve done your research before reaching out to them.
Propose solutions related to their specific industry, show them how you could improve their business, send them a pre-recorded video mentioning them.
I could go on and on!
Researching is boring, that’s why few are doing it and implementing it in their cold emailing strategy.
Which is good news for us!
Implementing Cold Emailing Into My Freelancing Business
I’ve been a freelance technical writer for 3 years while living in Asia, and 99% of my clients came from cold emails and LinkedIn DMs:
I get dozens of these responses every single month to my cold emails and LinkedIn DMs.
All this without using Upwork, Fiverr or applying to jobs on LinkedIn.
Whether you’re freelancing or running a full-scale agency, cold emailing can skyrocket your business to the moon.
It’s low cost, easy to maintain and high ROI.
Important takeaways to remember for effective cold emailing:
Research your prospects.
Personalize your cold emails as much as you can!
If you want to learn more about cold emailing and how I’m implementing it in my freelance technical writing business.
I’ve made an eBook distilling everything I’ve learned over the past 4 years doing email marketing.
Remember, personalization is key!
These are some of the amazing points you mentioned. This personalization of email outreach holds much more significance, and I have seen the value of it. However, one thing I want to ask you is about the role emojis play in your email. How do you draw the attention of prospective readers as they go through the subject line, and what is the ideal length of the email?